"Share a real testimonial that hits some of your benefits (but isn’t too sales-y)."
REAL NAME
Use this long-form section to really paint a picture of the before and after. What’s the problem you’re solving? What’s the benefit people are getting?
For example, if you’re hosting a webinar about how to collect leads for an online business, describe the struggle of trying to find and convert prospects—then explain how your webinar is gonna help make it easier.
You can also highlight the urgency or exclusivity of your offer. If this is only available on a particular day or for a limited time, make that clear.
This is your last shot at converting someone. Remember to link the call to action button so it sends visitors back to your form at the top of the page.
Location
This is a great space to further clarify your offer, whether it’s additional benefits or need-to-know details.
What’s the value people will get from your offer? Use this section to make your most compelling pitch.
Tell visitors about the incredible discounts they’ll get with their coupon, or the must-read information included in your ebook.
Alternatively, you could include headshots for featured contributors or step-by-step instructions for claiming the offer.
Include a video or photo to help people understand your offer (or just to hype ‘em up).
For example, you could call out some of the specific, actionable learnings from your ebook or webinar.
This is also your last opportunity to call out any information that might convince visitors to convert. Make it count.